Pretty much the only way to go nowadays is to submit a textless master, with external subtitles.

Subtitles and Closed Captioning (part 1).

We have handled almost 50 films in the past three years via our DIY Digital Distribution Program, and the bottom line is that if you expecing people to find your film simply because it’s on iTunes while you sit back and move on to your next project, you are probably going to be in for a rude awakening. A better option might be to do VHX or Vimeo on Demand and spend that money on marketing to drive people to your site.

Are your 1500 Facebook fans going to come through for you? Most probably won’t. Think of how many people will need to rent your film at $4 (and that’s before the platform’s cut) for you to recoup that money, and then think how many more will have to do so for you to recoup your investment. It will cost at least $2K to do iTunes/Amazon/GooglePlay. Again, check with your distributor/lab before you produce any deliverables. The following also mostly applies to TVOD platforms, but may also apply to others. Much of this may apply to films who have sold to distributors, but this post is mostly aimed at those doing DIY distribution. Especially deliverables outside North America, which are sure to diverge from what is below. Always check with your lab or distributor to make sure their deliverable specs adhere to what is outlined below.

Regular show the movie vudu